GM World display showcases partnerships

Calling all car lovers. Throughout the year, GM World features rotating curated displays—highlighting General Motors’ latest vehicles.


The current theme is General Motors Partnerships, which highlights GM’s existing collaboration with companies and organizations—each being represented by a specific vehicle.


GM partners with these companies to support them and their missions. By partnering with them, GM can connect with its current fans and reach out to new ones in fun and unexpected ways.


GM’s passion and commitment to partnerships extends beyond the automotive world into relationships with brands, programs, and corporations – from sports leagues and teams to entertainment companies and events – enjoyed and beloved by the same people who love our vehicles.


This display features stories that highlight current partnerships and include the following vehicles:

  • 2019 GMC Sierra AT4
  • 2019 Chevrolet Equinox
  • 2019 Chevrolet Traverse
  • 2019 Buick Enclave Avenir
  • SEMA Luke Bryan Suburban Concept*
  • 1967 Hot Wheels Edition Chevrolet Camaro Concept*
  • 2019 Cadillac XT4
  • 2019 Chevrolet Camaro ZL1


Visitors can also take a tour of the GMRENCEN to gain even more insight into the history and updated space. Tours start in the Jefferson Lobby and take guests throughout the building including GM World. Product specialists are available in GM World to share more about the vehicles and partnerships.


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