The GM Company Store, located on the first level of the GMRENCEN near the Wintergarden, offers branded merchandise representing Chevrolet, Buick, GMC, Cadillac and General Motors. The store is a major retail destination for visitors at the GMRENCEN and has an online store for those outside the area. The GM Company Store also has a robust business-to-business marketing group that creates promotional products for brands.
Promotional Products
This unique aspect of the store offers research, planning, design, and logistics management all within its services. Companies, and not just ones within the GMRENCEN, can now develop custom products and printing on shirts, hats, mugs, glassware, pens and more with the help of the GM Company Store. General Managers Karen Peek and Bob Manning meet with clients to discuss goals, budget and timeline for each project. Karen and Bob research what options they can provide, and share a proposal and samples of products with their clients. If necessary, the GM Company Store can turn around projects within the week.
The GM Company Store also has the ability to put various certified logos on different materials. Brands like Chevrolet can ask for customized shirts for events like the Chevrolet Detroit Grand Prix or Chevrolet Rockin’ on the Riverfront Concert Series.
Karen and Bob see this aspect of their business growing exponentially as brands return to use their services and new opportunities come from outside of the GMRENCEN. Just the other day the GM Company Store completed a promotional product order for a local politician who wanted his name on candy to hand out at an event.
“This part of our business has the potential to grow. We’ll always have the store and the online store, but businesses will always need different promotional materials and as our name gets out there more, and brands come back to us, we certainly see the potential,” said Bob.
Customized Delivery
The GM Company Store is testing a fulfillment service where they can ship and deliver to several locations from one order. This could be a time-saver for businesses that own several franchise locations, or several offices throughout the state.
The store is open from 9:30 a.m. to 5:30 p.m. M – F and 12 – 4 on Saturdays. GM employees are eligible for a 10 percent discount when they show their company ID. To reach Karen and Bob directly, email them at: [email protected] and [email protected].
What item would you want customized, if you had the chance? Tell us in the comments below!
