Experience GM World

GM World space showcases our latest vehicles and provides a year-round auto show experience for visitors. Guests can get up close and personal with the vehicles and have their questions answered by product specialists. Throughout the year, GM World will feature a rotating curated display. Our current theme is General Motors Partnerships. This theme highlights some of our existing collaboration with companies, organizations, and more, with vehicles on display that represent each partnership. Visitors can also take a tour of the GMRENCEN to gain even more insight into our history and updated space.

General Motors believes that success cannot exist in a vacuum. Seeking ideas from others, working with teams, gaining knowledge, and a new perspective is paramount to our success.

Our passion and commitment to partnerships extends beyond the automotive world into relationships with brands, programs, and corporations – from sports leagues and teams to entertainment companies and events – enjoyed and beloved by the same people who love our vehicles.

General Motors partners with these companies to support them, their missions, and to ensure that they remain present for their fans, and ours, to enjoy. By partnering with them, we can connect with our current fans and reach out to new ones in fun and unexpected ways.

    This display features stories that highlight current partnerships, including the reasoning behind them, as well as their scope, and ultimate success. The featured vehicles on display are:

  • 2019 GMC Sierra AT4
  • 2019 Chevrolet Equinox
  • 2019 Chevrolet Traverse
  • 2019 Buick Enclave Avenir
  • SEMA Luke Bryan Suburban Concept
  • 1967 Hot Wheels Edition Chevrolet Camaro Concept
  • 2019 Cadillac XT4
  • 2019 Chevrolet Camaro ZL1

The 5,000 square feet of digital screens in GM World equal the size of two full-size tennis courts and weigh more than 40,000 pounds – roughly the size of a Greyhound bus.

GM World Information Desk

Have any questions about the building? Visit the GM World Information Desk to speak with Customer Service Representatives for general building information including building tours, hours and directions.

GM World Product Specialists

GM World product specialists are your go-to GM car experts and have extensive knowledge of our featured display vehicles.

GM World 3D Tour